New Balance

New Balance

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

New Balance holds onto its history through the numbering system that owes its origins to a man named Arthur Heckler, who chose to number rather than name models because he wanted to place an emphasis on the New Balance philosophy, not any one particular shoe.