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Acne

Acne

Acne Jeans and Acne Clothing has been around since 1996, when it was founded by four creatives in Stockholm. Acne's vision was to conceive and develop a lifestyle brand offering highly coveted products. This ambition grew to include ventures in advertising, graphic design, Internet games and TV-productions.

Acne was a pioneer in recognizing the undeveloped opportunities within the denim industry, utilizing this concept to create 100 pairs of unisex jeans. These were featured in Swedish Elle magazine and, before long, Sweden’s leading boutiques clamored to carry the characteristic jeans with bright-red stitching. From here, the foundations of Acne were established.